Altering Perspective

A research led final year project that revolves around the idea of excessive consumerism in Singapore. With research on historical component, current efforts, and surveys.

An “online shopping” website was created to placed information directly on the target audience, which allows a provocative and unexpected twist when shopping.

Historical Component of consumerism. Using window display as a form of interaction to consumers.

A theoretical framework that explains the reason why people consume.

A “welcome” sign to provide insights about the target audience

Research Compendium 44pp – That documents all research and evidence on the project.

Before – Website Design

After – Website Design

When seen on screen

Explanation of the whole project on the website.

A manifesto to summarise the whole project.